Baby Wet Wipes and Facial Wet Tissues
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A wet wipe, also known as a wet towel, or a moist towelette, is a small moistened piece of paper or cloth that often comes folded and individually wrapped for convenience. Wet wipes are used for cleaning purposes, like personal hygiene or household cleaning. Because of their failure to break down when flushed, they have been implicated by water companies as contributory to sewer blockages known as fatbergs.
The wet tissues market is a growing business. Besides cleansing tissues like wet toilet paper, baby wipes or hard surface wipes other products such as sun protection lotion or deodorants are offered as wipes. The wet tissue liquids are mostly aqueous, the cellulose is a good nutrient, the non-woven is always moderately contaminated with microorganisms and the storage temperature is nearly optimal for microbial growth.
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose (nose-blowing) although it may refer to other types of facial tissues including napkins and wipes.
Few Indian Major Players are as under:
• Ginni Filaments Ltd.
• Himalayan Skincare Pvt. Ltd.
• Hindustan Unilever Ltd.
• Johnson & Johnson Pvt. Ltd.
• Kimberly Clark Lever Pvt. Ltd.
• Pamwi Tissues Ltd.
Market Outlook
India tissue and wipes products market is one of the growing categories in hygiene industry of the country. Tissue paper market is segmented mainly into paper napkins, toilet papers, facial tissues and other tissue based products. Wipes market mainly comprises in two categories such as personal care wipes that includes baby wipes, facial wipes, cosmetic wipes, hand sanitizing wipes, feminine wipes, intimate wipes, etc and household cleaning wipes that contains kitchen wipes, kitchen wipes, glass surface cleaning wipes, bathroom wipes, food service wipes, automotive care wipes.
The global baby wipes market to grow at a CAGR of more than 5% by 2020.
Wipes is expected to register a retail value CAGR of 13% over the forecast period due to growth in personal wipes, especially baby wipes. Personal wipes is expected to register a retail volume CAGR of 16% over the forecast period.
Global demand for wipes is forecast to increase 5.2 percent annually through 2018 to $13.5 billion.
The global market size for wipes is around $35 billion. In India though, it is only $5 million. There is a huge opportunity and potential in India, which has a growing market for hygiene on the go.
Disposable Wipes Market in India
• Wipes market in India is in embryonic stage.
• Retail statistics are unreliable due to its small size
• Wipes market grows at around 12% per annum
• Baby wipes market account for 80-85% of the total wipes market
• Baby wipes market expand at a much higher rate at 20% per annum due to the presence of multinationals and their marketing drive
• India estimates the total retail sales of wipes at US$ 16M by 2012 with a consumption of 11 M m² fabric or 550 tons
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